The name change represents the exciting entertainment lineup the resort has in store for the newly-branded hot-spot, which already has a rich history of hosting some of the industry's most notable names, including: Justin Timberlake and Friends, Ke$ha, Kanye West, Kelly Clarkson, INXS, Journey, Prince, Whitney Houston and Bobby Brown. The venue has also been home to both the Miss America and Miss USA pageants for several years, with telecasts broadcasting to millions of viewers worldwide.
"The upcoming programming at PH Live pushes us toward a new era of entertainment at Planet Hollywood Resort & Casino," said Jason Gastwirth, senior vice president of entertainment for Caesars Entertainment. "The venue will be hosting several other exciting acts yet to be announced to reinforce Planet Hollywood's position as one of the premier performance hubs in Las Vegas."
"BASE Entertainment is proud to own and operate one of the most iconic and noteworthy venues in Las Vegas, with hundreds of sold-out shows spanning several decades," said Scott Zeiger, Co-CEO of BASE Entertainment. "In partnership with the team at Caesars Entertainment, we look forward to bringing new acts and new audiences to PH Live."
Legendary singer Neil Diamond opened the venue formerly known as the Theatre for the Performing Arts in 1976.