As BLUE MAN GROUP approaches its 25th year anniversary, the company launched a new brand campaign—Dare To Live In Full Color.
The campaign was designed in collaboration with OBERLAND, the brand consultancy founded by Bill Oberlander in 2014. The mission of OBERLAND is to bring together Madison Avenue talent with purpose-driven organizations and businesses.
“’Dare To Live In Full Color’ is a mission to inspire people inside and outside the theatre to reconnect with their inner-sophisticated child-self, to remember a time when they felt invincibly creative, happy and fearless,” Bill Oberlander said.
Dare To Live In Full Color campaign headlines include provocative statements like “Avoid Beige,” “Safe is Too Dangerous,” and “Erase the Rat Race.”
“We are so proud to have a marketing message that reflects what we are all about and have been about since the beginning – Dare To Live In Full Color. We created the Blue Man to embody and explore what it means to be fully human, to live in full spectrum, which is to explore your creativity, remain curious and playful, AND to feel like you belong to a community,” BLUE MAN GROUP Co-Founder Phil Stanton said.
BLUE MAN PRODUCTIONS Chief Marketing Officer Pam Harris said, “As an entertainment company with a larger mission, we were immediately drawn to the fact that OBERLAND understood the balance we were looking for. Selling tickets to the show is vital, of course, but inspiring others to live in full color is equally important to us. This campaign truly expresses the Blue Man Group message.”
