Music Icon @DonnyOsmond launches app to uniquely promote release of 60th album. #vegas


(Icon from apple iTunes store)
 Flamingo Las Vegas headliner Donny Osmond is launching his new app named "Donny Osmond” to coincide with the marketing of his newest CD, "The Soundtrack of My Life."   The app, which launched on June 16, 2014, is an interactive social media application that gives followers a sneak peak at all of the songs on Osmond’s latest album, which also happens to be his 60th.

The Donny Osmond app is available for download through iTunes and Google Play allowing users to preview, at no charge, “My Cherie Amour” featuring Stevie Wonder which is the first song made available for preview.  The song is a historical, first-ever collaboration between the two legendary artists.  In addition to the audio clip, users are treated to an anecdotal story, accompanied by a photo, telling why the tune is personal enough to be part of Osmond’s life’s soundtrack.

The innovative app allows for access to additional audio clips and stories simply by sharing the app with friends and followers on Facebook and Twitter. The in-app sharing featuring gives the user the ability to “unlock” access to other sneak peak clips and stories.  Leading up to the release of the album this fall, track clips will become available on a regular recurring basis, thus rolling out the entire album preview solely with a combination of social media and app technology.

In their show at Flamingo Las Vegas, Donny & Marie share five decades of entertaining in a non-stop, 90-minute production of live music, singing and dancing. 

Donny & Marie perform at 7:30 p.m. Tuesday through Saturday in the Donny & Marie Showroom at Flamingo Las Vegas.