Cirque du Soleil announces the creation of a new division, Cirque du Soleil Theatrical. Scott Zeiger (pictured left), co-founding partner of BASE Entertainment, will serve as President and Managing Director of the new division.
Zeiger will develop unique theatrical opportunities for Cirque du Soleil. Based on traditional theatrical practices, these new productions will be created using the Cirque du Soleil signature style and aesthetic but will provide a very different experience for Cirque du Soleil audiences. This new division will be based in New York City and will continue to promote Cirque du Soleil’s on-going strategy of diversifying its content and live-entertainment activities worldwide.
“I have been close to and have worked with Cirque du Soleil for more than 10 years. I have witnessed their incredible ability to create, produce and distribute the very highest quality live entertainment," said Zeiger. "This new venture for Cirque is very exciting for me and I look forward to developing new theatrical productions and having access to the best creative talent in the world. I believe there is a huge potential for us on Broadway, the West End and global touring.”
During his tenure at BASE, Zeiger helped create many international successes such as the 6-year run of Phantom – The Las Vegas Spectacular, Disney’s The Lion King, and Wicked, presented in Singapore. His credits also include current hit Broadway shows such as Jersey Boys (Las Vegas and world tour) and Rock of Ages (Las Vegas).
President and CEO of Cirque du Soleil Daniel Lamarre say, “Scott’s extensive experience in this important segment of the entertainment industry is a huge asset. We are thrilled that he has accepted the invitation to join our team."
Scott will also enable Cirque Eloize – a Cirque du Soleil sister company – to take its development and promotion in theatrical venues to a new level.
Scott Zeiger will take on his new responsibilities at Cirque du Soleil Theatrical beginning March 3, 2014.