Caesars Entertainment Corporation announced it has signed on as an official partner of the Forum in Inglewood, Calif., which reopens on January 15, 2014, following an extensive reinvention of the venue. As part of this partnership, Caesars Entertainment will have a prominent marketing and brand presence in and around the re-imagined Forum.
“This partnership brings one of the world’s most iconic venues together with the world’s largest gaming entertainment company. We are delighted to welcome Caesars as an official partner of the Forum,” said Sid Greenfeig, senior vice president, west coast business operations, the Forum. “Through this partnership, Caesars will have a powerful platform, as well as a dedicated partner to help them reach new customers and continue as a world-renowned gaming, entertainment and hospitality company.”
As an official partner of the Forum, Caesars Entertainment will have a dedicated 4,000-square-foot hospitality space located on the event level. Named after the entertainment company’s flagship resort in Las Vegas, the “Caesars Palace Club” will create unique interactive experiences for fans at the Forum. Additionally, members of Caesars Entertainment’s loyalty program, Total Rewards, will have the opportunity to receive tickets to select Forum events. Elite Total Rewards members may also have the opportunity to receive behind-the-scenes experiences at select Forum shows. Additionally, Caesars Entertainment will occupy a space on the Forum’s terrace for pre-show activation initiatives where attendees can win prizes to be redeemed at Caesars Palace and other Caesars Entertainment resort experiences in Las Vegas.
“Caesars Entertainment has always led the way within our industry in presenting high-profile entertainment so we are thrilled to partner with the Forum to deliver additional extraordinary live entertainment experiences to our customers living on the west coast,” said Jason Gastwirth, Caesars Entertainment senior vice president of marketing and entertainment."
Partnership with the Forum will allow the Las Vegas-based company to engage with a wide-array of Southern California-based entertainment seekers.
The Forum reopens on January 15 with the first of six historic performances by the legendary Eagles.