As the transformation of the 7,000–seat theater at Planet Hollywood Resort & Casino nears completion, officials from the resort’s parent company, Caesars Growth Partners announced their strategic partnership with the world’s leading promoter of live entertainment, Live Nation Entertainment. The newly-renovated theater open December 27 with a new name – The AXIS at Planet Hollywood Resort & Casino.
“Live Nation has looked for the right opportunity to expand our presence in Las Vegas and we found it in this partnership with Caesars. Since Live Nation began, we’ve delivered great talent to fans in Las Vegas and look forward to booking shows in the beautiful, new venue,” said Bob Roux, Live Nation Entertainment Co-President North America Concerts.
The pairing between the two entertainment leaders will provide Caesars access to Live Nation’s vast artist network, while Live Nation will take on its largest venue to date in Las Vegas.
In the exclusive, long-term deal, Live Nation will bring a dedicated team to work closely with Caesars in securing an impressive set of resident headliners and top touring acts. The partnership is inclusive of the venue’s first artist-in-residence, Britney Spears, who will launch her show “Britney: Piece of Me”.
The theater redesign features an innovative dance floor and VIP table seating concept that allows guests a one-of-a-kind concert experience that is made even more exceptional by the nightlife-oriented service provided by Drai’s Management Group. Led by nighltlife pioneer Victor Drai, Drai’s Management Group will serve as the venue’s exclusive beverage service provider.
Global architectural firm Gensler took the helm in driving the theater’s redesign, taking into account the full fan journey by embracing guests from the moment they enter the venue. Upon arrival, the new elliptical lobby immerses guests into an elaborate spatial sequence with ambient lighting that sets the tone for the evening. The lobby provides an intimate club-like atmosphere, drawing guests in and inviting them to become a fabric of the experience. As fans make their way through the dark concourse area, the focus slowly shifts from the guests to the performance space.
Once inside the theater, guests will be dazzled by one of the largest video and projection installations in the world. The projections come from 60 ultra high-definition projectors that cover more than 200 degrees of the audience chamber. The walls of the audience chamber are wrapped in custom fabric designed to optimize the impact of the video content which will carry over into the stage area with 2,200 square feet of Panasonic high-definition 10 millimeter LED walls that can be reconfigured to meet the needs of various productions. In addition, the theater includes a groundbreaking D&B sound system with more than 100,000 Watts of power and a massive array of 21-inch subwoofers.
Once inside the theater, guests will be dazzled by one of the largest video and projection installations in the world. The projections come from 60 ultra high-definition projectors that cover more than 200 degrees of the audience chamber. The walls of the audience chamber are wrapped in custom fabric designed to optimize the impact of the video content which will carry over into the stage area with 2,200 square feet of Panasonic high-definition 10 millimeter LED walls that can be reconfigured to meet the needs of various productions. In addition, the theater includes a groundbreaking D&B sound system with more than 100,000 Watts of power and a massive array of 21-inch subwoofers.
The AXIS originally opened in 1976 as the Aladdin Theater for the Performing Arts.