The Smith Center for the Performing Arts reached a milestone when the 10,000th Broadway Las Vegas season subscription package was purchased on December 16, 2011 by Las Vegas resident Gretta Woodington. The Smith Center aimed to have 50 percent of all available seats purchased by season ticket subscribers by the time the season begins in March, which is the general industry standard. Currently, The Smith Center has exceeded that goal and sold 63 percent of all available tickets, with three months left before the performing arts center is scheduled to open its doors.
“We are extremely pleased at our community’s response to the inaugural Broadway Las Vegas series,” says Myron Martin, president and CEO of The Smith Center. “In a time of economic uncertainty in Southern Nevada, this achievement demonstrates that The Smith Center is fulfilling a strong need for world-class performing arts in Las Vegas.”
The inaugural Broadway Las Vegas series will feature the best and brightest of Broadway, bringing full-length versions of THE COLOR PURPLE, Disney and Cameron Mackintosh’s MARY POPPINS, MILLION DOLLAR QUARTET and MEMPHIS to the stage in Las Vegas.